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Tesco Want Customers To Shop While Waiting At Gatwick Airport

It was not that long ago when we featured the virtual Tesco store down the subway in South Korea where shoppers used their Smartphone’s to scan bar codes to do their shopping. Now this idea has turned up at Gatwick’s North Terminal allowing travellers to make sure that there is food at home on the day that they return from their travels. It is just a trail at the moment, which ends on the 19th August but could this catch on, could we see virtual supermarkets at train stations all around the UK one day?

According to the Tesco Internet Retailing Director, Ken Towle, he said in the company press release;

Our business in Korea is teaching us a lot about how customers and technology are transforming shopping. It gives us a unique window into the future and the chance to try out exciting new concepts. The virtual store blends clicks and bricks, bringing together our love of browsing with the convenience of online. It is a chance to showcase what we can do to the 30,000 people a day who will depart from Gatwick’s North Terminal, many of whom will have a genuine need to fill their fridges when they get home, and we’re looking forward to hearing what they think.

So is this the sort of thing that you would be doing before getting on your flight to your holiday destination or not?
Source [PR Web]

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This entry was posted on August 10, 2012 by in Smartphones and tagged , , , , , , , , .
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