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Tag Archives: advertising

Publicis, Omnicom Close to Merger Deal

Omnicom Group Inc. and Publicis Groupe SA, the world’s second- and third-biggest advertising companies, respectively, are near a deal to merge, people familiar with the situation said, creating what would … Continue reading

July 22, 2014 · Leave a comment

Facebook Won’t Launch Auto-Play Video Ads This Year

If you’re an advertiser waiting to hand Facebook a bag of cash to start running video ads on the social network in time for the holidays, it sounds like you’re … Continue reading

June 16, 2014 · Leave a comment

Here’s Why One Snapchat Investor Thinks the App Is Worth Billions

You may have heard by now – Snapchat is worth a lot of money to a lot of important people. If the app doesn’t end up selling to Facebook for … Continue reading

May 21, 2014 · Leave a comment

Cross-Device Ad Startup Drawbridge Adds Mobile App-To-Web Retargeting (And Vice Versa)

Drawbridge, an ad targeting startup backed by Kleiner Perkins Caufield & Byers and Sequoia Capital, is expanding its offerings today with a new feature allowing mobile advertisers to reach consumers … Continue reading

April 4, 2014 · Leave a comment

Publicis And Omnicom Are Merging To Form A $35.1B Advertising Leviathan

Today Publicis and Omnicom, two of the “big five” global advertising and marketing agencies, announced a “merger of equals”, in which the two will combine to create the world’s biggest … Continue reading

February 21, 2014 · Leave a comment

Deeplink.me Launches A Retargeting Network For Mobile That Sends Users Back To The Apps They’ve Already Installed

Deeplink.me, the new service from Cellogic making it possible for users to navigate through the apps on a smartphone the way you navigate the web, is today exiting from its … Continue reading

September 6, 2013 · Leave a comment

The FTC’s Guide to Peddling Bogus Diet Pills on Twitter

The last time the Federal Trade Commission issued a primer on online ads it was 2000. Things were different back then. So, time for an update. Which is pretty straightforward. … Continue reading

July 14, 2013 · Leave a comment