Publicis, Omnicom Close to Merger Deal
Omnicom Group Inc. and Publicis Groupe SA, the world’s second- and third-biggest advertising companies, respectively, are near a deal to merge, people familiar with the situation said, creating what would … Continue reading
Cross-Device Ad Startup Drawbridge Adds Mobile App-To-Web Retargeting (And Vice Versa)
Drawbridge, an ad targeting startup backed by Kleiner Perkins Caufield & Byers and Sequoia Capital, is expanding its offerings today with a new feature allowing mobile advertisers to reach consumers … Continue reading
Publicis And Omnicom Are Merging To Form A $35.1B Advertising Leviathan
Today Publicis and Omnicom, two of the “big five” global advertising and marketing agencies, announced a “merger of equals”, in which the two will combine to create the world’s biggest … Continue reading
Deeplink.me Launches A Retargeting Network For Mobile That Sends Users Back To The Apps They’ve Already Installed
Deeplink.me, the new service from Cellogic making it possible for users to navigate through the apps on a smartphone the way you navigate the web, is today exiting from its … Continue reading
The FTC’s Guide to Peddling Bogus Diet Pills on Twitter
The last time the Federal Trade Commission issued a primer on online ads it was 2000. Things were different back then. So, time for an update. Which is pretty straightforward. … Continue reading
